As they always say, first impressions count! Branding is the portal to your business and sets the tone for what your customers think about you. There are a number of different ways that potential clients can initially interact with your company including landing pages, social media posts, and even print copy such as flyers. It is important that your company’s branding is consistent across all of these different mediums. Whether you opt for a professional vibe or more playful branding ideas, it is crucial to have well-reasoned branding guidelines in place to ensure that your company is immediately recognisable.
What Branding entails
Branding guidelines include your brand identity, which consists of four parts. Your company’s mission, values, tone, and personality are included in your brand identity. This is a vital source of information for freelance branding graphic designers, who use them to create marketing materials which reflect your company’s style.
Brand assets are also included in your branding guidelines. Each asset should have detailed information about how, where, and why it should be used. Keep reading to discover all of the different assets that you need to carefully consider.
Typography – This references the typefaces that you use within your branding. Remember, your brand guidelines should leave no stone unturned. Make sure to include the typefaces that you use for your logo, landing page, flyers, and any other promotional material.
Colour palette – Branding guidelines related to colours are represented through HEX codes. They consist of a combination of six numbers and letters, and graphic designers use them to symbolise brand colours. RGB and CMYK codes ensure that all colours within your brand are the same throughout web and print marketing materials.
Tone – This is how you want your brand to sound when it communicates to potential and existing customers. For example, corporate banking businesses might want to convey a serious, formal, and informative tone to show their customers that they are entrusting their money to the right people. In contrast, an organisation that provides children’s entertainers for parties might want to present an informal, friendly, and welcoming tone.
Images – The vast majority of companies will add a watermark into their asset branding guidelines because they do not want competitors to be able to steal their photographer’s work. This is also an opportunity to establish which specific image style your company uses for omnichannel promotion.
Logo Design – This is one of the most important aspects of branding guidelines because potential customers will recognise your logo almost instantaneously. You should specify how you want your logo to be displayed across several different types of formats. For example, you can describe what size your logo should be on flyers, landing pages, and even email campaigns. This crucial element of brand asset management means that your photo will not become ‘stretched’ and pixelated on different mediums.
Why branding is so important
Consistency – In the world of branding, consistency is key. Anytime a potential client comes into contact with your brand through different marketing materials, whether it be through your branding icon or your branding on social media, they make a split-second judgement about your company. Ensure that you make a good impression with clean, tidy, and consistent branding.
Rules – Having set rules in place makes it easy for you to communicate a consistent brand identity. When you have multiple freelance branding graphic designers working for your business, it is vital to maintain a cohesive style. This focus on consistency also helps you and your employees stay focused on your overarching goals.
Recognisability – When consistent branding is done right, there is far more chance of your company being recognisable. Potential customers will begin to resonate with your company’s message, and they will begin to trust your brand.
Why a good graphic designer is important
Each industry has hundreds of different competitors, and all of them are vying for their potential customer’s attention. Your company has to sell itself through branding to establish its dominance in the market and attract new customers.
Having a good graphic designer and good branding principles go hand in hand. We know that people are attracted to what they see. If your company has eye-catching and unique designs, you are more likely to capture the attention of new customers.
The quality of your branding ideas reflects the standard of the product that you are selling. It only takes one idea to hook your potential customer. If that idea is consistent, eye-catching, and above all interesting, then you may have just created a loyal customer who keeps buying your products for years to come.
WHY BRANDSOME
Here at Brandsome, our designers know how to create marketing materials, branding guidelines, and promotional visuals that reflect your company’s vision. Whenever we gain a new client, we make sure to go through their brand assets in detail in order to build a better idea of how to create graphics that are both consistent and eye-catching.
If you choose to work with us, you can expect clean, clear, and consistent graphics that stand the test of time. And because each of our designers works on a per-project or per task basis, you can save money by outsourcing all of your branding needs to us.
For more information on how Brandsome can help you with your branding and graphic design needs, call us today on 0113 479 0336. We look forward to speaking to you and hope that we can lend you a helping hand!
